Question

Topic: Taglines/Names

Catchy Tagline For Canned Fish Products

Posted by Anonymous on 1/15/2010 at 7:22 AM ET 125 Points
Hallo everybody,
Please help me finding a catchy tag name for quality canned fish products. It’s a new series of products for my company and the trademark is “Compass”. I’ll be pleased if somebody can help me with ideas.
Thank you in advance.
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RESPONSES

  • Posted on 1/15/2010 at 11:59 AM Accepted
    Tell us about your target audience. Who are they? Where do they live? When/how often do they buy canned fish? On what occasions do they serve/eat canned fish? For themselves or for others? Etc.

    What are you trying to communicate to them? How do you distribute the product? Where will the tagline appear? What do you want the tagline to do for you?

    And how will you evaluate tagline ideas? How will you select a winner? If we know the criteria, there's a much better chance that we'll come up with the right one.
  • Posted on 1/15/2010 at 3:56 PM Accepted
    Can you share the logic for how you came up with the name "Compass?" Somehow it doesn't seem to fit with canned fish.
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