Question

Topic: Taglines/Names

Tagline For A Business Listing On A Website

Posted by Anonymous on 1/18/2010 at 5:04 AM ET 30 Points
The name of the website is yellO.pk (https://yello.pk). It is a map based information portal of businesses in Pakistan. It shows the location, products, and other information about businesses.

Now we want to advertise to the business owners to buy a page of their business on our website and have full access to what they show to their targeted customers through our website.

It shouldn't be more than 8-10 words
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RESPONSES

  • Posted by Gary Bloomer on 1/30/2010 at 11:22 PM Accepted
    Dear Saba,

    Before we get to a tag line, if the businesses that will be coming to you to advertise already have sites of their own that are keyword specific, why do they need to advertise with you when they'll pop
    up in search results anyway?

    What do you offer in terms of reach, frequency, traffic, and conversions that people can't get elsewhere?

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 1/31/2010 at 11:43 PM Author
    Actually most businesses in Pakistan, especially small and medium ones don't have their websites. We are even catering to Masons, gardeners and plumbers etc.

    Moreover, even if any business does have a website, yellO.pk still offers greater traffic, visibility and improved SEO. We have more than 25,000 visitors monthly and 3000 daily page views on our website.
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