Question

Topic: Taglines/Names

Need Name For A College Admissions Consulting Biz

Posted by Anonymous on 1/21/2010 at 12:03 AM ET 500 Points
I am starting a College Admissions Counseling business, and I'm having trouble coming up with a name that's unique and exudes a sense of excellence. I will be working with students, the younger the better, and taking them through the process of picking a college, picking a major, applying to school and getting acceptance into the college(s) of their choice. The names I have come up with are very plain and drab, and I need some help with being creative.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Gary Bloomer on 1/21/2010 at 9:55 AM Accepted
    Dear Tanyaa,

    Excellence in this scope of work is a given, so ignore it.

    And as for plainness and drabness, what you think here is not the issue: it’s what parents think; it’s what kids needing to get into college think. So forget attempting to be creative: let your results speak for themselves.

    If the most dynamic thing about you is your business name then you’ve got a problem. What needs to be the most dynamic thing about you is what you do, the results you offer, and the outcome of your influence.

    The search term “Admissions Counselor” pulled 40,300 local and global searches last month on Google. This means that if that’s what people are looking for, that’s where your name needs to be.

    The keys here are relevance and significance of the searches, then the positioning of your services and the results you offer, THEN conditioning people’s thinking to automatically accept you as the logical first choice in admissions counseling:

    To stand out your name needs to instantly telegraph what you do.
    So consider the following:

    “Admissions Counseling Inc: Your Logical 1st Choice for College Acceptance”

    “Tanya Last name: Your Logical 1st Choice for Admissions Counseling”

    Keep it simple. Tell people what you offer. Tell them what you’ll do for them. Tell them what to do in order to take advantage of what you do.

    That’s it.

    I hope this helps. Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 1/21/2010 at 11:59 AM Accepted
    The Future's So Bright College Admissions Coundeling
    Looking Ahead College Admissions Counseling
    Bright Future College Admissions Counseling
    Step By Step College Admissions Counseling
  • Posted by Jay Hamilton-Roth on 1/21/2010 at 4:42 PM Accepted
    The Right College
    The Senior Advantage
    The College Admission Insider
  • Posted by NovaHammer on 1/22/2010 at 8:15 AM Accepted
    CustomFit College Advisor

  • Posted by timo kruskopf on 1/22/2010 at 10:11 AM Accepted
    Looking at two target groups, parents and the young student, you must focus more on their aspirations, what they want from future. All want that their kids get a good life - better than they had. Kids want to get as high as possible as easy as possible.

    Next Step Stairway
    Stairway Services
    Stairway College Counseling

    So you see I was stuck with Stairway to Heaven. You can expand your view from there.

    Cheers
    Timo
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)