Question

Topic: Taglines/Names

School Managment Software Tagline Needed

Posted by Anonymous on 1/21/2010 at 8:42 AM ET 250 Points
We are india based software and web development company.
our school management software product "eduWare" need tagline.
Primary focus on Branding, related to our product, SEO friendly.
Is it good idea if we can connect to GREEN cause of it is in now a days.
all kind of suggestion welcome
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/22/2010 at 11:15 AM Accepted
    Does eduWare save resources (energy/materials)? If not, then don't make your message "green" (that's called "greenwashing").

    Who is the target marketing for eduWare?
    Where are they located?
    What problem does eduWare solve that no other can do?
    Why should they trust your solution?

    The more you share about your company's offering, the better we can help you.
  • Posted by Peter (henna gaijin) on 1/23/2010 at 1:26 PM Accepted
    I agree with Jay - without knowing what the product/company does, we can't suggest taglines.

    I did search for eduWare, but found a company in New Jersey with that name (eduware.com). I assume they are not the same company. If they are different, you may want to look into them and make sure you don't have trademark conflicts. They likely would prevent you from selling an educational product under the eduWare name in the States.
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