Question

Topic: Taglines/Names

Catchy Name For Healthy Burger

Posted by Anonymous on 1/26/2010 at 2:04 PM ET 250 Points
I am looking for a good, catchy name for a hamburger that will be marketed as a "Healthy" burger for a fast food restaurant opening in Paris and in Martinique.

It is being pushed as a healthy burger because of its whole wheat kaiser bun, peppered mayonnaise and fresh lettuce, tomatoes and onions.
The focus is definitely on the bun itself, as it is what will differentiate it from other regular Mcdonald's type burgers. Also, we are going for the health aspect and use of fresh ingredients.

Obviously if the name could be used both in French and English that would be stupendous, but I fear that would be too big of a challenge.

Thank you for any help or suggestions you might have
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RESPONSES

  • Posted by Gary Bloomer on 1/26/2010 at 3:09 PM Accepted
    Cher caferepublique,

    Indépendamment de la langue, "catchy n'est pas une stratégie
    de vente".

    Pourquoi?

    Car vous avez besoin de la pertinence et la signification.

    Cela signifie d'appeler votre hamburger ce qu'elle est: "l'option sain". Mai créativité seule à ne pas vendre le burger. I hope this helps. Toutes mes excuses pour mon mauvais français. Bonne chance à vous.

    Gary Bloomer (un Britannique)
    Wilmington, DE, USA
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