Question

Topic: Taglines/Names

Jewelry Designer, I Am Opening Online Shop.

Posted by Anonymous on 1/27/2010 at 3:49 PM ET 250 Points
Hi everyone, I am starting with on line shop and business as well.
Very confused.

1. Need name. Not clear should I go as ShopElegante, as now ( my jewelry is elegant but it is rugged as well ), my name: Ana K. , or third one like Novica ( general name , similiar jewelry line.)

So jewelry has natural, rugged, organic finished. Most of my clients are 35-55 old people, educated and have active life style. Green, eco, yoga, spiritual oriented. Love outdoors, love unique pieces, will pay more for handcraft items.

Please take a look my future shop: [inactive link removed]
This is place where I sell now, more items : https://www.etsy.com/shop/Shopelegante

2. Need taglines for my hang tags. It will go with each bracelet.

This is idea, please add or change what you will think is the best :

This is an individually crafted
WORK OF ART.
Any surface imperfections, ruggedness and unsmooth parts
are intentional by designer and because of natural pieces of bracelets . That do not diminish the quality and deep uniqueness of this piece in any way.
It is almost same as you are. ( not sure about this, but I need to have this, bellow is descriptions, do not know how to put together ).

Wear you bracelet in health and joy.

ShopElegante by Ana K.

Made in Toronto, Canada

I hope you will get an idea what I had in mind for my clients. I want to represent the jewelry
as something natural, from earth in organic state with all imperfections as we, people, are.
Not sure for grammar since it's second language.
It will go on each side of hang tangs in case you think is too long for one.

3. Anything else you can suggest to start up with good web shop ? Should I post a project and what should I request?
As well can I trade ? Bracelets for projects? :)

Thanks,
Ana K.

[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted by Gary Bloomer on 1/27/2010 at 5:35 PM Member
    Dear Ana,

    How about these as possible names:

    "Something Natural"
    "Something Beautiful"
    "Inspired By Nature"
    "Natural Jewelry"

    And so on.

    You might also want to have someone read through your site copy.
    The text you've outlined above seems OK, but I'm wondering if English might not be your first language. Correcting minor slips in grammar will do a lot to help reinforce your credibility.

    I hope this helps. Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by NovaHammer on 1/27/2010 at 6:04 PM Member
    Natural substances tied or bound together .......
    EarthBound Jewellery-

    Tags:Should not be larger than your Art.
    Every Piece Aged To Perfection By Nature Alone.


    Good point about the site language editing.

    Beautiful work....I'll tell my son to watch for it around town.
  • Posted on 1/27/2010 at 7:04 PM Author
    Phil, if you are complete blank about finding right tagline for my work, with your experience, can you just imagine how confused I am as designer and geographer. This will be really challenging.

    Thanks for your compliment about my work and photography ( that's my second love).

    Gary and Kevin, thanks for suggestions. As I said english is not my first language and first thing on my list is to find someone to do proof reading.

    Can you refer someone or company who can do this, but also to have feeling to use right words for marketing and targeting right customers. Or the name of this profession ( I believe it is part of marketing company ).

    Nova, what do you mean by Tags:Should not be larger than your Art.

    Not larger than this sentence?

    And Natural substances tied or bound together. Is this for hang tags descriptions?


  • Posted by Chris Blackman on 1/27/2010 at 7:58 PM Member
    Anabanjaluka

    I think what Nova means is that the hang tag should not be bigger than the piece of jewellery to which it is attached. Otherwise it would be incongruous (ugly and inappropriate).

    Chris



  • Posted by NovaHammer on 1/28/2010 at 8:08 AM Accepted
    Nova, what do you mean by
    "Tags:Should not be larger than your Art." Bracelets


    Yes thankyou Chris ....keep it tiny.

    Since English may not be your first language I was explaining the term 'tied or Bound together'- which I used in your name... EarthBound

    Also. many students could help with business translation try Humber College Forum Bulletin board or newspaper etcetera.

    https://careers.humber.ca/

    The above may not be for small piece work but should get you started or ask a your local library for a quick (cheap) editing solution.
  • Posted by Jay Hamilton-Roth on 1/28/2010 at 11:36 AM Member
    For a name, consider "AnaToronto" (there's already a jewelry store named "Ana Jewellery" in Toronto) or "Elegante Toronto". By connecting your business name to a location you create a location and leverage the feeling of "Toronto".

    As for a tagline/hang tag, try: "Handmade With Love" or "You Found Me!" or "From Me To You".
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