Question

Topic: Taglines/Names

Need Transit Company Name

Posted by Anonymous on 1/27/2010 at 9:57 PM ET 250 Points
I am in need of a name for a transit company! With your help I found a name for our student transportation division and now I need a name for our transit division. The services we offer are shuttles for sporting events, concerts, casinos and etc. We also offer our services on a charter basis. A catchy name would be greatly appreciated.

Thank You For your help!
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RESPONSES

  • Posted by Gary Bloomer on 1/27/2010 at 10:44 PM Member
    Dear transportation,

    This "catchy" name you're looking for? Is it for you? Or is it for
    your customers?

    I'm asking this because Catchy is Not a Selling Strategy™, you might think it is, but you're the one looking for the name, which means you're the one trying to sell the catchy name to you.

    To your customers, "catchy" means nothing. What's of greater importance to them is relevance.

    Simply tell people what you do, what your service will do for them, and what they have to do to use your service.

    You are transiting students, so simply call your transit unit "Student Transit Services" or STS for short. Being catchy isn't a great selling point, it's hype.

    If you TRULY want to be remembered for all the right reasons, focus your efforts on providing outstanding service for all your customers.

    I hope this helps. Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Jay Hamilton-Roth on 1/28/2010 at 12:09 PM Member
    On The Move
    Go Here, There, Everywhere!
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