Know-How Exchange : Taglines/Names

No I am Starting a new company at a new place. my earlier company is different state & some how i dont like its name its with my city name eg. abcd Roller flour Mills Limited
I want a single word name i.e "Single word Roller" Flour Mills Pvt Ltd

I agree with the post at 9:11 CST. In addition:

- How much equity is in your current name?
- What's driving the change?
- Who are your customers (retail or commercial)?
- If you're planning to stick with your current markets, what are their psychographics / drivers of behaviour when it comes to your product?
- Where are they located?
- Are you hoping to change your customer base and if so what do you know about the psychographics of your new target market? Are they the same or different than your existing market? Will what you do for them in terms of overall brand positioning resonate with or irritate existing customers?
- Are you anticpating any brand extensions, and if so what kind of brand architecture do you need to accommodate what you want to do in the future.

These are all critical to the name choice. It has to resonate with customers, potential customers and be congruent / aligned with your long term strategy.

Jan

Walden
Prairie
AmberWaves
HearthSmart

Thanks for all your suggestions .