Question

Topic: Taglines/Names

Small Business Consulting Firm Name Needed

Posted by Anonymous on 1/28/2010 at 1:28 PM ET 250 Points
switching gears after 14 yrs...wanting to help others in a new way! Not sure if using name initials, something more direct to let public know what I do from my business name or other ideas.

My target market: small businesses that need help in their identity, media marketing, promotional help (events and such), look of shop/business (interior and exterior), improving employee standards and policies, etc.

I feel crazy for asking but just keep running into walls on my names. Some already taken.

some key words I like:
Concepts, Image, vision, Consultants, Exchange, enterprise.

thanks for your help!
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RESPONSES

  • Posted by thecynicalmarketer on 1/28/2010 at 9:06 PM Member
    Some great advice is already posted, but I will give you a different perspective.

    Your target audience is you, the small business owner. They do business person-to-person and you will have a personal relationship with these business owners and they will know you by your name. Because of this, most of the rules that apply to big businesses can be thrown out the window.

    I will also assume that you, like your customers, have a small budget and lack the monster investment it would take to create a megabrand like Apple (silly name for technology, eh?).

    Keep it simple and stick with your name plus what you do, that is how your customers will know you and relate to you. "J.R. Smith Marketing Consultants" or "John R. Smith Marketing Consultants" is simple, honest, and it is you. And I guarantee that no one else is using it.

    Best of Luck, JohnnyB.
    if you like the advice, read the blog, https://bit.ly/75KkSG
    https://twitter.com/tcmblog
  • Posted on 2/5/2010 at 4:35 PM Author
    Still haven't decided on a name yet. Really wanting to use my initials and "CONCEPTS" with it.

    CSD Business Consulting
    CSD Business Concepts
    CSD Concepts

    Taglines:
    "Helping you build a Better Business"

    Offering marketing, PR, and complete image consulting for your business.

    "Branding a better business"

    Other name ideas: The Marketplace Exchange; "Ultimate Marketing Consultants"; the-business-shop.com


    any other ideas???? Thanks so much!
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