Know-How Exchange : Taglines/Names

Before you go too far down the naming road, you might want to consider your marketing and business plans. How are people going to learn about your online store? What is it you want them to know about you? Why might they want to purchase your soap? And who are these potential customers anyway? Where do they live? What kind of soap are they using now? What will get them to change their purchase habits?

Like David R (drsc) I spent some time in the trenches at P&G too, and I know how competitive the bar soap market is. If you don't have a strong marketing plan that makes good business sense, you'll probably end up frustrated. Of course, it depends on what your goals are for the business. All the more reason to have a written business plan -- for yourself and to make sure you've thought through exactly what will be required -- before you start spending time, energy and money creating a business.

Essentially Soap
Clearly Better Soap
Kissed By Citrus