Know-How Exchange : Taglines/Names

Of the two, JennAffairs is the better choice for a name.
Here's why:

"In any event by Jennifer" is simply too long for most uses.
- how would you create a logo from that
- it would be longer than your tag line
- imagine people asking 411 information for that number

Two other big issues:
- An Google search for JennAffairs will bring up only you. A search for the other brings up 9.5 million responses and the top listing is "Events by Jennifer" who I assume is not you.
- for Word-of-Mouth/referral business JennAffairs is easy for someone to tell a friend and they can remember without little chance for error. "In any event by Jennifer" is not as easy or memorable.

Best of Luck, JohnnyB.
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My vote is for JennAffairs.

This name has much more potential for recognition and continued growth. "In any event by Jennifer" sounds like what I would expect to see on a plywood sign in someones front yard in a shady neighborhood.

1. JennAffairs has prestigious air about it and comes across as hip and trendy.

2. Short is almost always better.

3. Jenn-Affairs.com is available: https://www.networksolutions.com

4. JennAffairs is much more likely to look impressive when designed as a logo.

Shorter names that are descriptive are best - since they're easier to remember and less likely to get hijacked by a new competitor (In Any Event By Fred, Any Events, etc.). A name is simply a way for people to remember you by - it's up to you to create an experience that would get people referring you to others. Remember: It's not about the name - it's how people feel working with you.