Question

Topic: Taglines/Names

Need Name For New Bar Service

Posted by Anonymous on 2/1/2010 at 2:48 PM ET 250 Points
We are launching a new service website that will allow people to pre-purchase drinks at bars around Atlanta. We inform the bars of purchases and customers and add a service charge to each order to cover our fees. We have been using "Pregame Atlanta", but I'm not sure how to attach a strong brand to this, so I am looking into other options.

Any help is greatly appreciated.
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RESPONSES

  • Posted on 2/1/2010 at 3:14 PM Author
    To clarify things, we have done our due diligence as far as research between bars and customers as well as a refund-type policy. We are now to the point of picking a name.

    Pregame was chosen because of its slang use at universities for drinking before drinking, not going to attend or watch any "game" as you understand it. But this is why I am looking for more suggestions, because pregame can be misconstrued.
  • Posted by Jay Hamilton-Roth on 2/2/2010 at 9:07 AM Accepted
    To help us better understand your marketing model - why would someone prepay for drinks? Is it to save money? Save time? Get something added (free appetizers, larger-sized drink, or top-shelf alcohol)? The reason for the purchase will help us create a name that can "fit".
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