Know-How Exchange : Taglines/Names

Why do you want a tagline? What do you expect it to do for you? What's the objective?

I'm all in favor of taglines, but it's important before we start to understand what it is you expect the benefit of having a tagline to be. And how will you know when the right tagline shows up? What are the selection criteria?

Your name already says what you do pretty clearly, so presumably you want to augment that communication with something else. If you can let us know what that "something else" is, we can probably come up with a tagline that meets your criteria.

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