Question

Topic: Taglines/Names

Name This Online Store

Posted by Anonymous on 250 Points
I am in the process of opening an online store with plans to open a location. I am located near Toronto, Canada.

We will carry the latest fashion for women between 16-39. Will be carrying good quality items, t-shirts ranging from $19.99 to $39.99. Will be carrying accessories, shoes, clothing.. The website will have a very modern contemporary look to it, colour will be strong but subtle (if that makes sense) If you need more info, feel free to ask.

Thanks in advance,

-SR

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RESPONSES

  • Posted on Accepted
    You need to find out more about your target audience. Do you know how many women 16-39 there are? Millions and millions of them. It will cost you a fortune to make them aware of your site/store.

    If you can focus a bit more on your core, or primary, target audience that will help a lot. Perhaps something like "Women 22-28, living and working in metro-Toronto." At least that's a manageable number.

    Also, how are your customers going to learn about your site? What's the marketing plan for creating awareness? That might be helpful too.

    And if you know something about their lifestyle, values, beliefs, current habits and practices, attitudes, etc. those will all be helpful. Your name needs to appeal to them.
  • Posted by Jay Hamilton-Roth on Accepted
    What types of names appeal to you (or even better, do you think will appeal to your target audience)?
    Are you planning to sell products just to local people, through the entire province, Canada, or worldwide?
    What will make your online store better/different than the large number of existing stores?
    Are you selling others' goods or are you making them yourself (or with friends)?
  • Posted on Accepted
    Must Have

    The Edge

    Simply Modern

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