Question

Topic: Taglines/Names

Branding Myself Through Creative Name And Tagline

Posted by Anonymous on 2/18/2010 at 9:19 AM ET 250 Points
I am re-entering the world of haircare/styling as a result of being laid off for the fifth time in the last ten years. I will be renting booth space in a salon. The salon is nice and has a great, peaceful atmosphere. I need a name and I need to leverage myself as my brand and have a catchy tagline. My name is Dawn and the salon I will work at is called Ambiance Salon. As I am a booth renter, I want to focus more on me and incorporate the salon somewhere but I am not sure where. I have even thought of using my middle name (Rachelle) or a form of it to create another image or just use another name all together. I specialize in cuts, color and extensions. Any help would be appreciated.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/18/2010 at 10:25 AM Accepted
    Don't try to be a brand - be a stylist. Let word-of-mouth (and some beautiful model headshots) help to bring people to you. Your tagline can be simply "Specializing in Cuts, Color, and Extensions". That clarifies who would most want to seek you out. As for a name, why not use your name, such as: Dawn Does Hair, Dawn Of A New Hairstyle, or simply "Dawn Moore Dixon"?
  • Posted on 2/21/2010 at 11:40 AM Accepted
    A brand is about the whole experience of a person coming to you for a hair cut/color/extension. Part of this experience is your name and tagline...but it doesnt end there....it goes beyond into how do you follow up after the appointment...how do you remind people before...what makes the experience of going to Dawn different than the experience going to Stacy?

    Unique naming helps...but above all it should be authentic to what you offer.
  • Posted on 2/21/2010 at 4:40 PM Accepted
    Well, I have just finished designing a salon and spa and I am currently helping them with business consulting. Plus I am writing their policies and procedure manual.

    First of all, as a booth renter, you need to follow the guidelines of the salon and the owner. You may have to use their business cards. Also, you are still part of a team and the whole salon experience.

    Second, you are offering a service and YOU are a stylist. So just use your name and state what you specialize in on your card (if allowed).

    Lastly, follow some of the other suggestions. Use your personality, charm and make EACH CLIENT feel special! That is what will keep them coming back.

    Hope this helps! Christa
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