Know-How Exchange : Taglines/Names

Dear stormbizz,

"Need a catchy name for a collection of articles". No, you don't.
You need a RELEVANT name. Catchy won't sell, does not sell, and
has never sold. Not in the long term.

Note this and note it well: Catchy is Not a Selling Strategy™

Who is your typical reader? What's in these articles for your reader? From where will you obtain this content? What permissions have you sought and obtained IN WRITING?

Reproduction of other people's content WITHOUT their consent, with or without any intent to generate monetary gain is a violation of international copyright law.

If you have all this, great. Just don't pass the material off as your own. But name-wise, tell us about your market, your ideal reader, their specific areas of interest, and what it is that drives them and then—THEN—let's talk about names.

Sound like a plan?

Gary Bloomer
Wilmington, DE, USA