Question

Topic: Taglines/Names

Name For Green Industrial Park

Posted by Anonymous on 2/22/2010 at 11:56 PM ET 250 Points
After a rigorous process of individual creativity, group brainstorming session, subjective evaluation, technical analysis, voting, and ranking we narrowed the list of names to six. After all was said and done we sat back to review our results and all of the options felt bland and uninspiring.

We would like to have a name that is memorable and distinctive, conveys the intended positioning of the project, and differentiates our project from other competitors yet defines the market segment we are going after.
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RESPONSES

  • Posted by Chris Blackman on 2/23/2010 at 1:59 AM Accepted
    You're probably overthinking this.

    Sure, you need a name, but the name is only part of what you are offering.

    What you really need to get right is your value proposition.

    Remember, the name is not just a project marketing attribute - it becomes your client's ADDRESS. Make it something they will be happy to live with, drive to and work at it's just as much their marketing tool as it is yours.
  • Posted by Jay Hamilton-Roth on 2/23/2010 at 10:43 AM Accepted
    Located where?
    Is it "green" because you're located in a greenbelt or because all the power is provided by alternative energy?
    What market segment are you going after?
    What are your competition naming their parks?
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