Question

Topic: Taglines/Names

Tagline For Diamond Jewellery For Online Trade ?

Posted by Anonymous on 2/23/2010 at 3:22 PM ET 250 Points
We are Retailers as well as wholesalers of diamond jewellery. So we are in the direct contact with the public and traders.

But now we are looking to expand the family business by selling the fine diamond jewellery online.

I want some taglines for the product range which I can put on my company's website which can attract buyers.

The business is based in London, UK

I look forward to your comments.

Many Thanks,
Gary
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RESPONSES

  • Posted on 2/25/2010 at 8:58 PM Accepted
    I'm with Phil. You're mistaken if you think that a tagline which you "can put on my company's website" will attract buyers.

    To attract buyers to an etail operation, you will need to advertise or promote it somehow. Otherwise how will your target audience ever find you?

    Think of your website as a storefront. If you put up a bricks-and-mortar store on a dead-end street in an isolated location, how will people find you? That's what your website is UNTIL you grab some attention and create awareness for your site, so they'll click on a link or enter your URL and find you.

    That's not a job for a tagline on your website. That would be like posting directions to your isolated location inside the store!
  • Posted by jsurveya on 3/7/2010 at 1:11 AM Accepted
    Maybe post the website...
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