Question

Topic: Taglines/Names

Tag Line For Security Brochure

Posted by Anonymous on 2/24/2010 at 4:57 AM ET 250 Points
I am designing a brochure for my security company for email marketing campaign, we deal in both b2b and b2c . Currently i plan to design 1 brochure for businesses (Banking, industry, offices) security systems and one for home security. I want a catch image and a good tag line
For B2b i am thinking:
Security , reliability and call to action
For home prospects:
safety peace of mind e.g.
what would you do to protect them?
I want the image to be catch and tagline to go wit it
would really appreciate some help from the experts here.
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RESPONSES

  • Posted on 2/24/2010 at 10:46 AM Accepted
    Mike has the right idea. Make the ad about the benefit as seen through the eyes of your target audience, not about product features. And if you can tap into an emotional benefit (i.e., an end benefit or an end-end benefit), that's even better.

    Just out of curiosity, why wouldn't you have a professional create the copy for your campaign? There are people who do this for a living and are really good at it. Trying to do it yourself is usually not a very good idea.
  • Posted by Jay Hamilton-Roth on 2/25/2010 at 9:37 AM Accepted
    What's the name of your business? Ideally, we don't want to repeat any of these words in your tagline.

    What type of security? Security guards? Cameras? Fraud protection?
    Where are you located?
    What types of businesses are you targeting?
    What makes your service better/different/special from the competition?
  • Posted by jsurveya on 3/10/2010 at 8:04 PM Accepted
    Absolute Security
    Our Business is Your Security
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