Know-How Exchange : Taglines/Names

Sounds like you are targeting a growing audience. :)

With America's focus on health and fitness, you should do well. But, like any market, you cannot be all things to all people. A bank cannot be a "small business specialist" and still position itself to attract General Motors as a client.

I have helped svereal friends get started on a fitness program and I also lift with some hard core dudes - the two would never blend.

I really like the approach of targeting newbies. These are the people who will benefit the most from working with you, and yes they likely would be scared away by a name associated with hard core training.

I suggest:
*** New Beginnings by Natalie
*** New Beginnings with Natalie
*** Fitness for Fun

Best of Luck, JohnnyB.
The TCM Blog, https://bit.ly/75KkSG
https://twitter.com/tcmblog

Maybe consider something that emphasizes the transitory period resulting in a sculpted, beautiful self, such as:

Metamorphosis Training: Body Sculpting for All Shapes and Sizes

I'd use your name with an appropriate tagline, such as:
The No-Worry Supportive Trainer, Training For First-Timers, or The Gentle Trainer.

Fortis Maximus

Prima Personal Training

GymnaTrix

Diva'd By Design (more female focused)


Add supportive tagline to above training suggestion titles.