Question

Topic: Taglines/Names

Gorgeous Rooms Interior Design

Posted by Anonymous on 2/26/2010 at 10:12 AM ET 250 Points
I'm in the process of starting a business in interior designing dedicated to a modern contemporary design. Not sure of what business name to use, I have two other names which are "Enchanted Interior Design" & "Home Inner Beauty", but I need a tag line to go with either names, also looking for a logo to go along. Need your suggestions with the name and tagline or if you can suggest a more catchy name would be great. The business is set up towards the middle class homes, condos. Thank you.
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RESPONSES

  • Posted on 2/26/2010 at 10:23 AM Accepted
    We can help with all of this, but you'll need to give us more information.

    For starters, WHERE is your business? That could make a big difference for both name and taglines.

    Next, what do you know about your primary target audiences? Not just demographics and psychographics, but lifestyle, values, unmet needs, attitudes, etc. It's a lot different when you're dealing with newlyweds moving into their first home than with a large family, or with snowbirds who are only there for a few months a year, etc.

    Then, what do you offer that your target audience would see as a unique and important benefit (for them)? The best names and taglines speak to a benefit as perceived by the target audience. What makes you different from all the other interior designers in your area?

    Finally, we are not big fans of "catchy" names. That's not because "catchy" is bad per se, but because it often detracts from a clear communication of the real reason someone should hire you. People don't choose an interior designer because they have a catchy name. (That's why we're so eager to know about your positioning and the key benefit you deliver for your target audience.)

    Help us help you by telling us more about your target audience and what important benefit you provide for them.
  • Posted by Jay Hamilton-Roth on 2/27/2010 at 1:56 PM Accepted
    Delight In Your Home
    Showcase Your Home's Natural Beauty
  • Posted by NovaHammer on 3/1/2010 at 12:26 PM Accepted
    My view is that if you have to say it is Amazing or Gorgeous it isn't immediately evident or perhaps forced ....

    Custom Fit Interior Design
    Tailormade Interior Design

    both suggest elite without bragging or blasting it outloud like a new 'amazing' floor mop.

    GoodlLuck
  • Posted by rjohnni on 3/5/2010 at 7:28 AM Accepted



    INTERIUS: Modern Homes Begin Here.

    ThnQ,

    RJ
  • Posted on 3/9/2010 at 11:21 AM Author
    I would like to thank all for your suggestions and comments. To respond to mgoodman suggestion: 1) business is located in South Florida, the target audience is combination of large family homes and newlyweds, with a free style lifestyle, but accommodating to their children needs, make it fun and yet one of a kind with a flare attitude. The business is more of a modern contemporary style but unique in its decorating. What's unique about me, it's that I'm an organizer and have an eye for rendering.
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