Question

Topic: Taglines/Names

Name For My Jewellery Company

Posted by Anonymous on 2/28/2010 at 8:49 AM ET 250 Points
I am going to start a jewellery business in london and cant THINKof a good name I need SOMETHING catchy SIMPLE and STYLISH.my jewellery are silver plated,unique and modern
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RESPONSES

  • Posted on 3/1/2010 at 6:07 PM Accepted
    More important than what you want to sell is who you expect to buy. We need to understand who is in your primary target audience. Where do they live? How old are they? What other products do they typically buy? What do you know about their lifestyle, income, values, preferences, habits and practices?

    If you really don't know these things, then the name we come up with will necessarily be guesses and/or "generic" names that could fit almost anyone in the jewelry business. That's not what you want/need.

    Help us understand your audience, and we'll help you come up with a good name.
  • Posted by mark on 3/3/2010 at 12:15 AM Accepted
    That's Rich!!
  • Posted by rjohnni on 3/5/2010 at 7:33 AM Accepted



    SILVERA - How Modern is your Jewellery?

    Brandname cues your silver lineage.

    The tagline pokes the TA, the woman in question: is she buying something as modern as Silvera! And make her insecure if she is choosing something else, as not modern.

    ThnQ,

    RJ
  • Posted on 3/5/2010 at 9:40 AM Author
    ı will be selling my jewellery at central london mostly touristic places.my creations suits young woman who likes to be flashy.
    creations reflect eastern culture thats why they are ethnic.
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