Question

Topic: Taglines/Names

Need Cool Name For Concept Store

Posted by Anonymous on 2/28/2010 at 3:25 PM ET 250 Points
I'm opening a concept store - a store that carries a wide variety of items that all have one thing in common: beautiful, modern, good quality, and original. The items can be clothes, shoes, accessories, bags, books or even pieces of furniture and lamps. SInce I recently got divorced this business marks a new beginning for me. I thought it could be nice to have that reflected in the name. Would appreciate any suggestions for cool/original names. I like having numbers and letters in the name. Also would prefer a single name. Thanks!!
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RESPONSES

  • Posted on 2/28/2010 at 7:06 PM Accepted
    Sorry, but I don't buy that your offering hangs together. It sounds like you're collecting a whole bunch of different stuff, trying to make it sound like they have something in common, and then asking for a name that somehow describes what you're doing, what your personal situation is, and throwing in some numbers.

    My suggestion: Start by figuring out who your target audience will be, what important unmet need of theirs you will satisfy, and coming up with a cogent and meaningful positioning benefit statement. We'll use that to help name your business.

    What is it you want your name to do when it's all said and done? How will people learn about you? What big idea are you trying to communicate?

    Don't name your business to amuse yourself. Name it to help position yourself with your primary target audience.
  • Posted by rjohnni on 3/5/2010 at 7:42 AM Accepted
    You are bringing a universe in it, you are at a new beginning, so can it be SUPERNOVA

    or can it be NEW ARK

    my 2 cents. Couldn't crack the number bit though, can't someone bring more perspective to it?

    ThnQ,

    RJ
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