Question

Topic: Taglines/Names

Tagline For Restaurant Serving Healthy & Tastyfood

Posted by Anonymous on 3/3/2010 at 7:45 PM ET 125 Points
I opened a restaurant about one year ago. We deliver to a small area, but most of our customers are walk in. However we do not have a tag line. The name of the restaurant is Foodelicious. We are different from others in that we cook healthy food. we do not use anything with msg or yellow butter. Yet our food is very tasty and customers keep coming back for more. Would like a tag that communicates healthy and tasty
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/3/2010 at 8:04 PM Accepted
    Do you have a website to help us get ideas for you?
    If not, can you tell us where you're located, what are your popular dishes, why people eat at your restaurant (is it the tasty or the healthy or the community or ... ?). Finally, what do you hope that a tagline will really do for your business?

    Perhaps a simple tagline that explains what your business is (since your name is clever, but ambiguous) in order:

    Come For The Tasty. Stay For the Healthy.
    Tasty Food Was Never This Healthy.
  • Posted by rjohnni on 3/4/2010 at 8:36 AM Accepted
    It sounds so familiar, I do not know whether I have taken it from Kraft!!!

    Better taste. Better health.

    ThnQ,

    RJ
  • Posted on 3/9/2010 at 2:04 PM Accepted
    hi, as Jay pointed out that the name Foodelicious holds a lot of ambiguity as your USP is healthy food and the name does not suggest that.Probably what you can do is use a logo along with the name that gives people an idea of healthy food being served at your counter. The name is read first and then the tagline.So, it will not really do wonders for your brand.
    You can still use Foodelicious - The new name for Healthy Food or Foodelicious - Stay Healthy.Eat at Foodelicious

    Responses / Critiques are welcomed
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