Question

Topic: Taglines/Names

Tagline For Recycling Service

Posted by Anonymous on 3/7/2010 at 2:10 PM ET 250 Points
HI there, We are going to start a curbside recycling service. Currently if people want to recycle they have to sort and haul the recycles to a drop site. We are offering to do that for them . Therefore they only need one bin (single-stream) as well as offer more materials to recycle then the drop off sites. (appliance, clothes, etc.) I kinda have an idea for a tagline but think they are too long and am unable to make it concise. Please help. Thanks! Our company name will be Greener Pastures Recycling. Offering to both business and residents.
Some of them are:

Finding a better home for your waste one bin at a time.
Bringing your waste (trash, materials) to a better place one bin at a time.
Making it easier to recycle one bin at a time.
Recycling made simple.

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RESPONSES

  • Posted on 3/7/2010 at 5:51 PM Accepted
    I'd try in the tagline to appeal more explicitly to the sense of "doing the right thing" when you take recycling seriously. Something like, "Helping to keep the Earth healthy."

    You've already said "recycling" in your name, so the tagline should be more explicit about either (a) what you do (i.e., take care of the physical transfer, making it easier for them), or (b) the real end benefit for your target audience (i.e., it's the right thing to do for the planet).
  • Posted on 3/7/2010 at 6:50 PM Author
    Thank you for your replies! :)

    When I started thinking of slogans- it was more of like b) the real end benefit for your target audience (from the internet I found--Recycling saves, Don't be trashy, recycle, Don't waste our future recycle). But then I started thinking that my target customers are already recycling therefore already know the benefit (maybe later on with more $ we'll start educating), so now I'm looking towards a tagline that promotes our service (a).

    I didn't want to use "green" or "recycling" either, but it looks like I may have to.

    How about something like "We simply find a better home for your recyclables" or "we make finding a better home for your recyclables convenient(easier, simple, attainable, ). Or if you can think of any other way to say recyclables or any other suggestions or tweeks or opinions?
  • Posted by Jay Hamilton-Roth on 3/7/2010 at 7:11 PM Accepted
    Making It Easier To Do The Right Thing
    The Easier Way To Do The Right Thing
  • Posted by tracyp on 3/10/2010 at 5:53 PM Member
    If you think your target audience already drags their stuff to the drop off site, then Jay's ideas are great. Otherwise I think the "finding a new home" idea Phil suggested is great.

    Here are some additional thoughts:

    We take it so you don't have to.
    Bringing your stuff to a good place.
    Putting recyclables where they belong.
    One bin. One company. Everything you need.
  • Posted on 3/10/2010 at 9:58 PM Author
    Thanks Tracy!(wish I had more points to distribute)

    I really liked the last one you suggested and was thinking about it all night.
    But just now I thought about changing our name to "Greener Pastures Services" (G.P.S) or "Greener Pastures Curbside Service" and just keeping the tagline short "Convenient Recycling"

    Any one have thoughts on that or am I just thinking too much about this :P
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