Question

Topic: Taglines/Names

Need Creative Tag Line For Consignment Business

Posted by Anonymous on 3/9/2010 at 3:17 AM ET 60 Points
I'm looking for a new tag line for my existing online consignment/liquidation business (eBay, eCrate...ect). I sell for people looking to sell either a few items or a household estate and/or private collections. I also sell existing merchandise for businesses that are closing down. My clientele runs the gamut from ordinary citizens to wealthy individuals who prefer to remain private and won't come to a storefront to do business.

Thanks to mgoodman (aka Michael Goodman), I have decided to keep the name "The Auction Dog" as my company name but after giving it a lot of thought, I sincerely think I need to get away from my current tag line "Diggging up deals and burying the competition" as I do not think it accurately represents what my core mission is.

While I do sell items that were consigned to me to other people online, the "buyers" really aren't my core audience. The "buyers" know my reputation online and aren't concerned with contracting or consigning items to me, they are only concerned with what I am currently selling. They could care less about my company name, logo or tag line as they really only want to know if I'm selling quality items and that my business practices are honest and trustworthy. These are things they can see for themselves by simply looking at my feedback on the sites I sell on. To be honest, they wouldn't care if I had a logo or tag line as long as I had something to sell.

On the other hand, I believe my core audience are the people looking to utilize my services to sell items for them. When I look at my current tag line, I do not see it accurately representing or describing exactly what I can do for or offer to my core audience. I'm certainly not "digging" up any deals for my core audience, I'm offering them a way to sell unwanted items, without having to do any of the heavy lifting, and yet receive a healthy profit after the sale.

My current tag line is a great way to describe one side of my services to the buyers, but they aren't the ones who supply me with the business nor the inventory to sell in the first place.

I could really use an idea for a new tag line that would fit with my company name/mission and yet tell my core audience what I benefits I can offer them if they use my services (eg: bring their items to me to be sold and receive a profit after the sale).

Any ideas?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 3/9/2010 at 9:17 AM Author
    Phil,

    Thanks much for the response. After reading your response, I went back to take a look at my original post for the tag line suggestions you spoke of.

    I received 2 suggestions for a tag line. One was to keep my old tag line which I still believe doesn't work for the reasons I posted above.

    The other suggestion was "For those Up-Scale items you want".

    While I can agree that it's an excellent tag line, it would only work if my target clients were the buyers. They are not my target clients as they are at the end of my equation. As stated before, the buyers don't care about and NEVER even see my logo or tag line until after the sale has been made and they receive my invoice for the sale. So basically, my logo and tag line do not even come into play with my buyers. They only care that I have excellent feedback on the sites I utilize to sell on....my logo and tag line mean nothing to them as it brings them no added benefit to the sale.

    My target clients are those at the front....those that want to use my services to SELL for them....so I can't see how that tag line appeals to them. They don't want the Upscale-Items, they are the ones looking to sell them and get rid of them. These are the clients that will come to my website to see what services I can offer them. If the first thing they see is "For those Upscale-Items you want", they are going to think that I'm attempting to sell to them.....and not sell for them. I'll lose them before I ever gained them.

    Perhaps I'm not being absolutely clear about who my target clients are and how I want to appeal to them.
  • Posted on 3/9/2010 at 9:21 AM Author
    Karen,

    You've got some really great ideas there. I was thinking along those same lines as far as using my years of experience and the high level of service I provide to my clients.

    It certainly has me thinking and coming up with a few preliminary ideas. Thanks much for the help!
  • Posted by Jay Hamilton-Roth on 3/9/2010 at 11:35 AM Member
    I'm not sure if you want to continue your "pun" theme:

    We Have A Nose For Selling Opportunities
    Sniffing Out The Best Options
    Let Us Wag Your Items For You
  • Posted on 3/9/2010 at 11:44 PM Author
    Not really sure if I want to continue the pun theme....a play on words associated with The Auction Dog and what I do is more of what I'm after.

    Words associated with dogs (loyalty, best friend, leash, unleash...ect) and words associated with my business (auction, selling, consignment...ect) Something along those lines.....
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)