Question

Topic: Taglines/Names

Suggest An Appealing Name For Channel Marketing!

Posted by basit khan on 3/15/2010 at 9:14 AM ET 500 Points
Hey There,

We as an full service agency having a very diversified portfolio in serving the client fulfilling there needs in all respects.

We now inline to activate a sister concern company to accompany the clients for channel marketing and BTL services.

I would like you all to suggest a name which should be a clear msg in all ways.

Pls help in this regards and thanks in advance!
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RESPONSES

  • Posted by rjohnni on 3/16/2010 at 3:47 AM Accepted
    You already has an agency, and your clients get extra service with the new offer. And you haven't given the name of ur exisitng org!!!

    The takeout is: the new name is not about ur organization, but about ur support to the clients.

    Then Let's think simple:

    SYMPHONY (as in we play the same chord)

    TANDEM (as in we play along)



    ThnQ,

    RJ
  • Posted by basit khan on 3/16/2010 at 10:15 AM Author
    Dear Randall,

    referring to your valued comment, i would like to give you some additional information that we're providing the services to Electronics Multinational Company and at the same time we cant really pitch the same nature of services to the parallel company due to bindings.

    suggest please !
  • Posted by Chris Blackman on 3/17/2010 at 7:50 PM Accepted
    Hello Basit

    Your question and problem are unclear

    You said: "We now inline to activate a sister concern company to accompany the clients for channel marketing and BTL services."

    What do you mean by "accompany the clients". To where? Why? How?

    Sounds to me like you are a full service agency and you are now extending your services - effectively getting into your SUPPLIERS value chain - am I right?

    I would view this as a brand extension of the existing agency's established brand. Same target segments, same business, different product/service offerings.

    i.e. if the existing agency is called XYZ the new BTL business might be called something like:

    XYZ Plus
    XYZ Services
    XYZ Channel Marketing
    XYZ Partner Sales
    XYZ Value Add
    XYZ Outbound
    XYZ Aftermarketing
    XYZ Marketing and Sales

    Hope that helps

    ChrisB
  • Posted on 3/18/2010 at 8:10 PM Accepted
    I don't think I understand the situation well enough to be helpful. Maybe you need some private counseling on this, so you can disclose the details and get REAL help.

    Consider posting a small project in the Hire an Experts section of this site. It's listed in the column at the right.

    Or contact one of the experts through the information in their profile.
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