Question

Topic: Taglines/Names

Newsletter Names

Posted by Anonymous on 3/16/2010 at 1:06 PM ET 250 Points
I am with the Asset Management side of a commercial real estate firm that would like to put out a newsletter to the leasing side of the firm (and others) that are unaware what the "other side" of the office does. This newsletter would highlight Asset Mgmt; Property Mgmt; Project Mgmt; Lease Admin; Accounting; Operations and also highlight the people/technology/clients/owners/new business, etc...for that department. Can anyone think of a newsletter name?
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RESPONSES

  • Posted on 3/17/2010 at 12:55 PM Accepted
    To be so all-encompassing, and take it's cue from real estate is going to be a challenge. Maybe the key is a catchy name - with a good tag. Something like "Looking in the Closets" A look at ALL the aspects of commercial real estate. Or "Final Inspection" Putting all the Commercial Real Estate pieces Together.

    I'll keep thinking!

    CVN
  • Posted on 3/17/2010 at 1:20 PM Author
    Great thinking. Thank you for your input. Someone at my firm mentioned the name "Management Matters"....as in property management matters to the real estate industry as well. What do you think of that? Or can you think of something else on that level? Something that pertains to Property Management....

    Thank you!

  • Posted by rjohnni on 3/18/2010 at 6:43 AM Accepted
    You want to tell about your other sides to the asset management division, and in a newsletter, it should be clever, but upfront.


    THE OTHER ASSETS


    ThnQ,

    RJ
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