Know-How Exchange : Taglines/Names

How are people going to learn about your business? Where will they see the name? Do you have a business/marketing plan? (Those should really come BEFORE the name.)

It's important to define your target audience as specifically as possible ... their needs, values, demographics, psychographics, etc. Where are you located? Shouldn't we refer to the area somehow in the name?

Have you thought about what you want the name to communicate? How will you select the name? If we give you a dozen good ideas, what criteria will you use to pick a winner? If we know that, there's a much better chance we can deliver for you.

P.S. "Catchy" should NOT be a criterion for the name. Nobody will pick an assisted living facility based on a catchy name. You're much better served to communicate an important and unique benefit that you provide your residents/customers.

Since you will have a business with high emotional investment (on the part of your customers), you need a name that will respond to their emotional needs. This isn't a good place for "catchy."