Question

Topic: Taglines/Names

Lingerie Store Name?

Posted by Anonymous on 3/22/2010 at 3:15 PM ET 250 Points
Hello profs., I about to open a Lingerie store in one of the most classified distracts in Cairo Egypt in which most of foreigners + sophisticated Egyptian families are living.. and to give you a brief, my target customers are those ladies who live there, as well as I am aiming to attract the ladies whom their profession is sex, as well as the Arab gents who seek for fantasy life during their stay in Cairo, hotels, clubs, ...etc.
The store of mine is located in a very livey area where there is very few competitors who sell Lingerie's..

So & based on your experience, what are your suggestions about a store name that is flashy, reflects the products inside & that attracts whoever hear/read the name to go inside to discover my goods?
moreover, what are your advises for a beginner business lady that can guide me towards success? ... Thank you for your support.
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RESPONSES

  • Posted on 3/22/2010 at 4:00 PM Accepted
    So many thoughts ...

    First, do you have a business plan? If not, then start with that. Make sure you know what success looks like, and how long you can survive if you're missing your targets.

    Second, you'll need a marketing plan that includes all the ways people will find out about you. If you have a good location and expect a lot of walk-in traffic, then you might not need a lot. But if you think that won't be sufficient, you might want to print up some brochures to leave at the hotels, hire some folks to spread the word, advertise in local newspapers and magazines, etc.

    Third, you might want to consider narrowing your target market somewhat. The advertising, signage and even the merchandise you carry will be different for each segment of your market. By the time you consider all the size, style and color variations, you could end up with an inventory requirement that is out of control. (I've been in that industry, so I know how complex it is.)

    Hope this helps. Good luck!
  • Posted by Jay Hamilton-Roth on 3/22/2010 at 4:01 PM Accepted
    Exotic Lingerie
    Fantastique Lingerie
  • Posted on 3/22/2010 at 4:30 PM Accepted
    Try these:

    Secret Desires

    Love & Lingerie

    The Lingerie Lady

    Exquisite Lingerie

    Lust & Lingerie
  • Posted by Chris Blackman on 3/22/2010 at 4:34 PM Accepted
    Lady Putana
    1001 Nights
    Arabesque Lingerie
    Cleopatra's Secret
    Cleopatra's Boudoir
    Boudoir de Nile
    Venus Butterfly
  • Posted on 3/23/2010 at 7:08 AM Author
    Dear Profs.,
    Thank you million of times for your concern & great ideas
    As for the suggesting store name, all sound great, but I pretty sure that your pocket is very rich with others to discover & I am still eager to get other ideas about a flashy name from your goodselves (a name that clicks with the heart & eye)..
    Additionally, need your advise on following important point as well:
    Pricing: I am thinking that the end user price has to be calculated based on adding ; original purchase cost + shipping fees + cost occurred (packing, handling fees..etc.) + partial of the whole store expenses (1 time expenses like the preparation, decoration ..etc. & the other running expenses like store rent, utilities monthly fees..etc.) & profit percentage.. taking into consideration of course the competitors prices .
    SO, does the above pricing model is the right one I have to use? or else? Kindly advise

    Once again I thank you deeply for your help, ideas & support.
  • Posted by rjohnni on 3/23/2010 at 9:46 AM Accepted
    It's about the pleasure of upper class women finding something exquisite.
    It's about women who give men pleasure.
    It's about men who are looking for pleasure.

    Call it


    FANTASY: Sensual Lingerie


    And keep exciting your customers. Keep asking aren't they happy/satisfied (!) that your Lingerie is working (!). This small talk will comfort them and make them feel good about the lingerie they bought. They'll come back for more.

    ThnQ,

    RJ
  • Posted on 3/23/2010 at 11:46 AM Accepted
    Dalliance Lingerie
    Rendezvous Lingerie
    Muse Lingerie
  • Posted on 3/26/2010 at 3:51 AM Accepted
    What about

    "Linger Royal"
  • Posted on 3/26/2010 at 4:23 AM Accepted
    Can you give me the name of your locality in Cairo as well? Maybe that will help us come up with a play on words?
  • Posted on 3/29/2010 at 1:48 AM Accepted
    Joegrss posted Lust and Lingerie, so how about you just use, "Lust" it is short chic and the word alone will bring in the exact customers you are looking for. Or maybe call it "Skin", same reason as above.
  • Posted on 3/30/2010 at 11:28 AM Accepted
    How about
    Sinful
    Lustful
    Wonderlust
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