Question

Topic: Taglines/Names

General Dentistry Tagline Needed

Posted by Anonymous on 3/24/2010 at 12:21 AM ET 250 Points
I am brainstorming a tagline for my dentist practice that focuses on families, creating better lives, and friendly service. What do you think of my ideas so far?
Better Care. Better Lives.
Bright Smiles. Brighter Futures.
Personal Care for Family Smiles
Better Care. Better Smiles. Better Lives.
Making Lives Better. One Smile at a Time.
Caring. Confident. Smiles.
Together. We Make Smiles Bright.
Personal Care. Better Families.

I thought a family focus would set me apart, but could this really limit people from coming to me if they don't have kids?
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RESPONSES

  • Posted by mothicy on 3/24/2010 at 6:09 AM Accepted
    Making lives better would sound very cliche... I mean seriously...

    But having your dental practice focus in mind... what about - Living with Sparkly White Smiles?
  • Posted by michael on 3/24/2010 at 8:58 AM Accepted
    I've worked with several dentists and they can't seem to get over the "smile" hump. Great teeth make a great smile, but the smile doesn't come because of the teeth. Lots of denture wearers have great smiles.

    People choose a dentist from a list of those in their plan. What you're looking for is to have people checking to see if YOU are in their plan.

    "How important are YOUR teeth?"

    Then go on to explain why you're different. We once centered an ad around the different kinds of autoclaves. The dentist got 10 calls the first day because of that ad.

    Michael

  • Posted by Jay Hamilton-Roth on 3/24/2010 at 9:35 AM Accepted
    For the most part, it's assumed that a dental practice has "focuses on families, creating better lives, and friendly service". Do you offer a special service or technique that your competition doesn't? Focus on what makes you unique.

    A couple of other ideas for you to consider:
    * Over 10,000 Teeth Protected (or whatever the estimate is: # of people x average # teeth)
    * Got Teeth?
  • Posted on 3/24/2010 at 2:51 PM Accepted
    for some humour maybe something like,
    "Teeth, because you need to eat"
    "Are family pictures important?"
    "They will thank you later"
  • Posted by mothicy on 3/24/2010 at 7:32 PM Member
    You can't really use the Say NO to dentures tag line. Dentures is part of the services you provide...
  • Posted by michael on 3/25/2010 at 8:26 AM Member
    HB,
    I'm a strong believer in educating consumers as a way to differntiate yourself. For many things people don't even know HOW to make a decision.

    We explained the different type...wet, dry etc. Then the advantages (wet can still breed bacteria etc) and explained why we opted for the autoclave hospitals used most. I have a biology degree so it was fun to have that mindset again.

    Michael
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