Question

Topic: Taglines/Names

Suggestion Foa Tagline

Posted by Anonymous on 3/24/2010 at 2:39 AM ET 125 Points
We run a Retail Branded watch chain stores and our business is catering to high premium customers. We are preparing a business plan and are searching for an impressive punch line which reflects the Business. You all will appreciate that figures are important for the Business plan but something must be attractive on the cover page.

I want to highlight that our main USP is Selling of Branded watches through a chain of retail stores.
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  • Posted on 3/24/2010 at 8:51 AM Moderator
    If I understand your question, the true target audience for your tagline is the people who will read the business plan ... presumably investors, right? You don't want to be too obvious, but the role you're envisioning for the tagline is to impress the investors more than to create a strong brand image for your prospective customers.

    Please confirm, as we may very well take a different approach based on the target audience. And we'll need to understand who exactly in in that target audience, what matters to them, how they make decisions, and what their attitudes are toward decisions like the one you want them to make.
  • Posted on 3/24/2010 at 4:28 PM Moderator
    Premium Branded Watches + Retail Mastery = High Profit + Low Risk
  • Posted by rjohnni on 3/31/2010 at 6:42 AM Accepted

    WATCH THE FUTURE


    I hope the multiple meanings expected from a potential biz partner or investor is covered in the line.

    ThnQ,

    RJ
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