Question

Topic: Taglines/Names

Need Tagline For Cleaning Business!

Posted by Anonymous on 4/4/2010 at 11:29 PM ET 125 Points
My friend and I have started a craigslist cleaning business called Lucy and Ethel Cleaning. We market ourselves as two cleaners for the price of one... so far I've used the tagline "Lucy and Ethel Cleaning (OCD Cleaners" and also "cleaning your mother would be proud of" I'd love some new ideas. We're currently working on making some t-shirts that have the face of Lucy on the back of mine and the face of Ethel on my partner's shirt with "Lucy and Ethel Cleaning" on the front of the shirts with scrub pants. We need new tag lines and any other marketing ideas you may have. We currently put out fliers on billboards and also have a few business cards.
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  • Posted by Jay Hamilton-Roth on 4/5/2010 at 9:27 AM Member
    (Aside: OCD = obsessive-compulsive disorder. I.e., they can't stop cleaning.)

    Your business name/images are likely to get the attention of Desilu, too, LLC (the owners of Lucille Ball's image for licensing). Let's say that for 5 years you grow the business, and on your 5th anniversary you get a cease-and-desist letter from a lawyer. You'll have to start over with a new name/image and the good name you've developed has gone up in smoke. I suggest starting over with a new name/image to avoid future unpleasantness. And if you do want to proceed with Lucy/Ethel - talk to a lawyer to ensure you don't run afowl of licensing.

    Also - OCD isn't something to make light of in your marketing. It's a serious problem to those that have it.
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