Question

Topic: Taglines/Names

Name For My Online Clothing Store

Posted by Anonymous on 4/11/2010 at 9:40 PM ET 50 Points
hi, Im a newbie here, the name is Soya from the Philippines, Im planning to have an online store selling apparels for both petite and fat ones.. originally i wanted to have target market for the fat ones, but i think it would be better to have the peite ones, so my plan is to have a corner for the Tubbies and a corner for the dainties.. anyways, i've been thinking of names like:
-Stylitas
-So! Chic (but i think this is very common)
-Just a Girl
-Abso-fashion-utely
-For Girls only
-Tabby and Petite
Some of the names were actually picked from forums here
please help me
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RESPONSES

  • Posted on 4/12/2010 at 5:20 AM Accepted
    Tubby? I'm with karen on that - please avoid using words like that. You haven't given us any kind of identity to work with other than that you are planning a broad range of sizes (nothing about style of clothing), nothing why people would want to buy from your online store. Brands seem to do well online because clients are accustomed to their sizing and they offer some kind of return policy. I would really think that you would want to do a lot more research about your market before launching a store like this. I have a Masters degree in Fashion and Luxury goods and aside from not having a clear focus - my biggest concern for you is that both women in petites and plus sizes (by the way there is also a petite plus size category as "petite" refers to HEIGHT only) are more difficult to fit.

    Also - Abso-fashion-utely would be incorrect if trying to portray STC's Mr. Big - it would correctly be Absofashionlutely.

    K
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