Know-How Exchange : Taglines/Names

(Aside: I don't generally think of pizza & pasta as "oriental" food.)

Let's start with the basics:

- this will be a restaurant located within a hotel? If so, what's the positioning of the hotel (name of hotel)?
- where will the restaurant be located?
- what age range of clientele ("people of taste" doesn't say much)
- what type of names do you like...and why?
- are you hoping to simply get people staying in the hotel to eat there, or for the entire community?
- is this a restaurant for everyday dining, or just special occasions?

The more info you share, the better we can help you.

I'm confused now about your restaurant. It's pizza and pasta, it's Chinese and Indian; it's a stand-alone/in a neighborhood, it's in a hotel; it's a high-end restaurant and it's a hangout for beer and good food, etc.

I think you may be struggling with your identity!

Let me suggest you start by defining your positioning and your target audience ... for yourself and for us. Once we have that information we can help you with a name. Without that information, we're just going to spin a lot of wheels.

P.S. What country/city? Go back to Jay's questions and see if you can answer them clearly and specifically. That would be a good start.

I'm confused also about the type of food. And at one point you say hotel, but then say no accommodation.

But, here are some thoughts on naming:

With your variety of foods, you may want to use the term "fusion" or "asian fusion" in our name. Perhaps use the name of the location you are in plus "fusion" or "asian fusion"

You also may want to call it a club or a banquet facility.

Hi Ricky,

I don't want to add to the confusion. I'm sure the other posters have made it clear already that from our point of view you don't have a clear identity. It seems you're offering quite a lot in your resaurant. It's a great idea. But there are a few things you'll have to consider when you want to offer so many things.

First of all. You mentioned fine dinning - high-end fine dinning restaurants don't often have rock shows, show sports or offer cuisine from 5 different regions. Often it will have simpler menu's that contain fresh ingredients. You may find menu's that contain food from different regions, but it won't be a variety of mexican, chinese, indian, and italian.

So here you might want to reconsider the position you want to take up with your restaurant. A fine dinning, sports bar, family restaurant, etc. There are quite a few restaurants in Europe that offer sports and live music, but it won't be associated with fine dinning. You could consider positioning it more of a "lounge". The lounge environment offers the casualness you want for the sports and live music, but at the same time gives it a slightly higher class feeling with it's food. So it doesn't seem to offer sports bar food.

The second is your food offerings. I think what you try to say by oriental is "exotic". I think this term fits more with your portfolio of offerings.

Sorry, i've ran out of time to put my other points in here...have to run to a meeting, but i just want to post this first so you can have a think about it first.

my other observations and some names to follow soon...

Reading through this, even I'm lost (and I play mentail Jai-Alai (look it up..then think about having a conversation with a person with a brain like that...)).

Ok, so it is a restaurant IN india? that serves mexican, italian, chinese, indian, and thai (which are all over the place) and you want a name for this restaurant that also has tv's, live shows, etc?

Around the World in 80 Dishes - Live culture from the world to you.
(because it's so varied in dishes and cultural input)



I don't think pop tates fits your vision of a restaurant. If someone (and yes, I speak biased for Canadians and perhaps Americans), saw that name, they'd expect a mom-pop shop that serves shakes, burgers and fries..and perhaps an archie comic or two. The name doesn't fit the ideal you've come up with.