Know-How Exchange : Taglines/Names

Any thoughts or comments abt Name and Domain- i-cerber.com

leakwall
defium
defensium
protcomplex
protocomplex

- what about such names/domains?

My initial reaction to the names you've suggested is pretty negative. Mostly I don't understand what they are trying to communicate. Way too esoteric.

The one I think is worst of all is "Leakwall," because it specifically registers the very thing you're trying to prevent -- a leak. Names should not have the negative in them, or people will just remember that, not the fact that you prevent it.

here is the website where you can find original info on our product - www.staffcop.com

We have released enterprise version and would like to have different name.

See more info @ [URL deleted by staff. Once per post is sufficient]

I just took a quick look at the site, and I can't find a benefit! It's all about your product, not about the benefits that your [prospective] customer might expect. And a lot of dense "gray" copy too.

Maybe you can go back to the questions I asked earlier and give us some idea of who is in your primary target audience and what important need of theirs you are trying to address.

Here they are again:

Who is your primary target audience? Where are they? What is their most important unmet need? What are you trying to communicate with the name? What makes you different from others in this business? Why should someone buy from you? What is the unique positioning benefit you deliver?

StaffCop for Corporate Executives

StaffCop allows corporate executives to monitor computers on the network in real-time, generate comprehensive reports about employee activities and analyze individual performance and efficiency.


StaffCop for Network Security Managers

StaffCop discovers and prevents information loss or security bridges through various online channels such as MSN / AIM chats and file transfers to removable storage or media devices. Advanced reporting features allow you to view and record visited URLs and locations, launched applications on PCs in the network. Periodic screenshots of computer activities are a convenient way to see the real activities on computers


StaffCop for HR Officers

StaffCop helps Human Resources department evaluate the work efficiency of the whole company, departments and particular employees if necessary. For example, it can be used to understand the human resources needs in the company and hire new employees in time to meet all projects deadlines.


StaffCop for System Administrators

If your Internet channels are overloaded, employees experience network and PC performance issues that may affect data transfer or even data loss. StaffCop helps you to determine the trouble sources by analyzing of all the activities of the company computers.

StaffCop has an effective mechanism of detecting computer worms and viruses that often are not recognized by anti-virus software. In case if malware files are executed, StaffCop will detect harmful activity and generate system reports for IT staff to review and take appropriate actions.


***We want product's name to sound more corporate, maybe without a sense of security/defence/monitoring, but unique.

The purpose of this new name - to make it sound easy, unique and corporate.

NetworkVigil.com is available, and fits your criteria.

I read that copy on the website. So what's the benefit? What big problem do you solve for the target audience? What's the "elevator pitch?" What you've quoted is just a lot of words describing the product.

Try the "So what?" test. Read a paragraph of your description, and then ask "So what?" See if you can answer that. Then ask yourself again, "So what?" Repeat until you reach the top of that benefit ladder.