Question

Topic: Taglines/Names

Need Help With A New Chocolate Company Name

Posted by Anonymous on 4/16/2010 at 7:50 PM ET 250 Points
Hi. I am hoping that you guys can help me. I am drawing a blank with coming a name for a new trendy, modern chocolate company. They are unique chocolates treats with customized designs. They have different favor and spices, and depending on the favor is the design you will get on the chocolate. I am hoping to come up with a name that does not have the word chocolate in it in case there is the introduction of other products and not just chocolate. The chocolates will be sold in a shop and online and will be as chocolate boxes and elegant trendy packaging. Any help and ideas will be greatly appreciated.
Thanks!!
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RESPONSES

  • Posted on 4/17/2010 at 7:58 AM Accepted
    Can you share some information about your primary target audience and what makes them tick? Where do they live? Gender? Age? Income level? What are they buying now? What need of theirs are you going to satisfy ... beside a craving for chocolate? What's the emotional payoff for them if they buy from you?

    Also, do you have a marketing plan for your business? How is your target audience going to learn of your existence?

    We can help you, but we need to understand the market better, and you can help us with that.
  • Posted by Jay Hamilton-Roth on 4/17/2010 at 8:51 AM Accepted
    ILCHOC.com (I Love Chocolate . com) is available
    ILCHO . com is for sale
  • Posted on 4/17/2010 at 4:06 PM Moderator
    The more specific the name can be, the more effective the name will be as advertising. What you do in the future is in the future, and if the initial business doesn't succeed, there isn't much reason to worry about the future.

    I certainly wouldn't avoid the word "chocolate" because someday there might be non-chocolate products. If the real reason people should become customers is because you have great chocolate, then I'd make sure they know that as soon as they see the name.
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