Know-How Exchange : Taglines/Names

Tell us a little bit more about your target audience. Where do they live? What important benefit can they expect if they buy your services? What are their other options? Do you have any special credentials that might be important to your audience?

If you can tell us more about them, we can come up with some great name options for you.

I can understand why you wouldn't want to use the word "mobile" in the name, because it sounds like the spa would be moving when someone is receiving the services. The stop-and-go motion, plus road noise and bumps, don't sound like they'd be particularly restful or rejuvenating.

How about the word "on-site" instead? That says you'll deliver the services in a convenient place for the client.

You might want to have a "home-base" location, in case someone wants the service but doesn't want your van parked in their driveway or parking lot.

Too long for what? Same number of letters in ON-SITE as in MOBILE. I don't understand the question.

Also, you have two very different target audiences, and you won't do a good job marketing to either one if you try to use one approach and one marketing strategy. They each need positioning that shows you understand their specific/individual needs.