Question

Topic: Taglines/Names

20th Anniversary Slogan For Manufacturing Company

Posted by Anonymous on 4/20/2010 at 10:12 AM ET 125 Points
This year our company celebrate 20th anniversary in the measuring and regulation industry. As a part of this anniversary, we redesign our web and currently working on english version.
For the main page flash animation (which shows our product line) we are thinking about some slogan to mention that we provide the customers our services and products for this period of time.

Our key benefits are:

- finding solutions for customers (not just to sell goods)
- as we manufacture our products, we can provide after warranty services in very low costs, even after 20 years
(we do not force customers to buy new product)
- we have a very small percentage of malfunction devices and if any occurs we solve it promptly
- good value for money
- established brand in industry field

Any ideas ?

Thank you in advance.
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RESPONSES

  • Posted on 4/20/2010 at 4:08 PM Accepted
    My suggestion is that you focus entirely on the key benefit you provide and not on how old your company is.

    Your list of "benefits" is more like a list of features. You should look for a way to talk in the terms your customers would use when explaining why they buy from you. Focus on the most important benefit, or end-benefit, you deliver.

    Promoting an anniversary shows an inward focus -- it's all about YOU, not about your customers and their needs. What's so different now that you're 20 years old compared to when you were 18 or 19 years old? It's only important to YOU, trust me.

    It's great that you're redesigning your website and trying to look contemporary and up-to-date. If you do a really good job, maybe nobody will notice that you're actually an old company trying to survive in a new era. ;)
  • Posted by marketbase on 4/22/2010 at 12:03 PM Accepted
    Consider combining BOTH suggestions: 20 years of benfits, benefit, benefit. Tells both sides of the story you're in business for!

    Best,
    jag
    MarketBase
  • Posted on 4/22/2010 at 5:51 PM Author
    many thanks for your replies

    in my point of view the key benefits , that lead customers to buy products from us is their reliability, easy to use, free consultation of customers problems and finding solution for them and very cheap and fast after-warranty service even if damage was caused by customer.

    Also the last reason to show that we are here for 20 years is the China expansion in this industry field. And it is harder and harder to fight against them. They have no history, no afterwarranty service, no consultancy but attacking with lower price.
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