Know-How Exchange : Taglines/Names

What i meant was all the ceramic brand in the market only one of them targeting A class and it isnt that good but its the only one available, and the other are either targeting B or C class.

The one we are launching will be positioned as the A+ class ceramic, the one and only tailored made for this class, designed are from italy backed up with a a huge factory one of the biggest in town best quality and distribution with huge budget for advertising.

Exclusively Italian
A+ Ceramics

Ceramic is a material. It is commonly used for tile, bathroom fixtures and decorative items (e.g., bowls and vases, etc.). It would really help us if you can tell us what you make out of ceramic material and why people buy it.

We need to understand your target audience better too. What makes these A people tick? Where do they live? How old are they? How do they make decisions on their ceramic purchases? What are they looking for? Is it a B2B sale or a B2C sale? What is the price range? How is the product distributed?

We can definitely help you come up with a name, but we'll need to understand your target audience much better, and we'll need to understand what the product is and what benefit it brings to the customer.

A class people? Wealthy people? Aesthetically advanced people?

sometimes the best exclusive brands downplay their name for effect, for example -

Throwing Clay

or by region -

Throwing Clay in Tuscany
Throwing Clay in Beverly Hills

hope this helps,

Steve

By A class i mean social and income based, the kind of ppl that are not price sensitive yet they was to impress other and show off with what the buy and have.

What is it you want to sell to these people? What benefit does your product provide?

The people you are targeting don't spend their money on products without expecting some benefit in return. Why should they buy your product? What's in it for them?

What does it mean when you say, "... they can own it solely?" Are you selling one-of-a-kind items?

best quality with good prices cause they are produced locally, innovative designs from italy which doesnt exist in this market,and we will position it as the best brand in the market for this target as no one else did this before.

when i said own it solely i mean the Class A niche market as no one else is targeting them, so this brand will own the category for this segment.