Know-How Exchange : Taglines/Names

None of the names you suggest sound great to me, but I'm clearly not in your target audience. (That target audience is probably too broad, but that's another issue. You might want to consider narrowing it to just 18-24, 25-34 or 35-45.)

Reasons:

"Mood" doesn't give any hint of what you're selling or what the store is all about.

"Star Wear" is too close to Star Wars, and suggests some kind of space-age stuff. (If you mean "movie star" you need to somehow say so.)

"Jem Rock" sounds like a jewelry store, with "gem" misspelled. If you're trying to say "rock music" then it needs some indication of that.

"BoChic" is perhaps the best of the lot because it says "chic," but I'm not sure what "Bo" does for you.

"Bee U" sounds like either an apiary university or an emphatic reaction to something that smells bad.


It seems like you are trying to convey an image or lifestyle in the name, rather than a straightforward description of what the store is/does/has. That's fine, as long as the net impression on your target audience is the one you want.

You might want to start by defining exactly what you are trying to communicate in the name. Then we can come up with names that say what you want. Going about it the other way is flying blind ... not much chance to keep control of the naming process or of what your customers are likely to think when they hear the name.

Of course, the only opinions that really count are those of your primary target audience. With a target audience that includes teen-agers, young singles, new moms, and middle-aged women in Long Island, it's unlikely you'll find a lifestyle name that appeals to all.

Have you considered using your own name? Maybe Dove would be a good name. Or use your real name. As the market changes, and it will, you won't be stuck with a trendy name. You don't need a tag line.

You probably won't attract all the age groups, as others have said, in large numbers. Your sweet spot will be dictated by the styles and sizes you buy and the store location. You may have to experiment with that for a while before you can zero in.

My daughter owns a company that buys styles for various women’s boutiques throughout the country and she is seeing that consumers are starting to buy more. As you know the last couple have years have been hard in the apparel business. You may be starting at just the right time, as the market starts to rebound. Good luck.

Some other name suggestions:

The Good Life Boutique
Trendy Boutique
Trendi