Question

Topic: Taglines/Names

Suggestions To A Tagline For Eco-friendly Product

Posted by Anonymous on 4/21/2010 at 1:49 AM ET 250 Points
i am starting a manufacturing company which manufactures "ARECANUT LEAF PLATES;BOWLS;GLASSES"; i have named the firm "AURA" i need suggestions on bthe name and the tagline that better explains the product.... i want to develop the name of the firm as a brand.... to pursue other businesses.... i am starting with areca leaf products then planning to expand to bamboo and banana fibre products... please suggest me a good tagline as well some other names... i aim to develop the company into a global brand in 5 years time span...
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RESPONSES

  • Posted on 4/21/2010 at 7:12 AM Accepted
    Who is your primary target audience? Where do they live? Why do they need/want your product? What benefit do you promise (and deliver) to them?

    Those questions need to be addressed BEFORE you even think about naming your company or coming up with a tagline.

    Be as specific as you can be. Don't define your target audience too broadly. In fact, the more precisely and narrowly you can define it, the easier it will be to come up with a good name and tagline, and ultimately to achieve your objectives.

    And don't try to come up with a name that is so general (like "Aura") that it doesn't mean anything specific about your products or the benefit you're promising. The best names are very specific and speak to the benefit or end-benefit a customer can expect.

    Finally, how are people going to learn about your brand? How will you distribute the product? It sounds like perhaps you have not developed your marketing plan yet, and that should really come BEFORE the name (and tagline).
  • Posted by Jay Hamilton-Roth on 4/21/2010 at 9:20 AM Accepted
    Natural Fibre Kitchenware
  • Posted on 4/22/2010 at 10:02 AM Author
    sir,
    thank u....
    my target audience are the hotels and restaurants; catering service operators; the primary audience are the players who are committed to save the environment and use the eco friendly products; they need my product in order of its cost effectiveness and the bio-degradability; i have a marketing plan but y i have named it in a general way is because: the arecanut leaf plates is not the only product im going to mfg and export but there are many products in the pipeline; i want to build upon the name as a brand which cetars to the need of different targets through different products.... If u can suggest some names in this line ur welcome.... i hope u'd have got my idea now.... note: the target audience is simple but are spread across the world... but the manufacturers are a few who cater to the huge demanda in the market... as such there is still no cartel for the production and distribution of these products.... im happy to get ur feedback on this line....
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