Question

Topic: Taglines/Names

Workout Attire Name

Posted by Anonymous on 4/26/2010 at 12:46 PM ET 250 Points
Need advice on a gym attire name that will also be able to tap into MMA apparel market share!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/26/2010 at 2:05 PM Accepted
    Are you targeting competitors or average MMA fans?
    Is the Gym Attire functional (if so, how does it differ from other attire) or "just to make a statement" (i.e., it'll have a certain "look")?
    For men or women? Age range?
    Selling online or in-store?
    Anything else you can describe either about the clothing or your intended market?

    To help you, we'll need a lot more information from you.
  • Posted by SteveByrneMarketing on 4/26/2010 at 2:38 PM Accepted
    good questions from Jay.

    Also, what are the brand names of your competitors?

    Steve
  • Posted on 4/26/2010 at 3:53 PM Author
    My line is mainly gym attire basically logo gym wear but on the back of my mens shirts they will have motivational quotes like "Pain is not in my game, getting ripped is". Then going to have 5 regular Tee Designs that can be worn on T shirts on a regular. Want a brand strong enough for men but a little softer to place logos on women attire as well. Age target 18-40
  • Posted on 4/26/2010 at 6:44 PM Accepted
    Your target audience is too broad. You will do much better if you can narrow. Shoot for a 100% share of a very narrow market, rather than a 0.00001% share of a huge one. (Limit geographically? Or global brand?)

    Also, how are you going to distribute this apparel? Will you have distributors and retailers, or are you selling online, or are you going to have a bricks-and-mortar storefront?

    Is this strictly a lifestyle thing, or does your apparel have some unique properties that makes it different from competitors' offerings? Who are your competitors?
  • Posted by Jay Hamilton-Roth on 4/26/2010 at 6:49 PM Member
    Ripped
    Animal
    Focused
    Domination
  • Posted on 4/26/2010 at 8:31 PM Author
    Im going to be selling via online website as well as a couple small local independent urban store fronts. Names that have come to mind are as following. Please give me your thought if any catches your eye. I first started with "Ripped Beast" but a company has Iron Beast and they sell the same type of clothes which are gym attire. Is my name to close to theirs? Please let me know should I abandon that name. This was my first choice. Only difference that makes my item unique will be the motivation slogans on the back on the majority of my gym shirts.

  • Posted on 4/26/2010 at 8:43 PM Author
    Names i have toyed with are as following

    Elite1 gym attire
    Ripped Physique gym attire
    Strong Willed
    Cutting Edge
    Iron Titan
    Absolute Beast
    Iron Wolf
  • Posted on 4/27/2010 at 10:59 AM Author
    Ok my focus will be narrowed down to target the 25-35yo men
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