Question

Topic: Taglines/Names

Need Help With Tagline For Website Business

Posted by Anonymous on 4/27/2010 at 10:00 AM ET 250 Points
https://www.techcapitolinc.com

ok, check out my website. I want to incorporate the thumb as an idea in the tag line. unfortunately, the business name is set already.

Help, any ideas would be great!
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RESPONSES

  • Posted on 4/27/2010 at 10:19 AM Accepted
    "Thumbs-Up Web Design" (or "Web Services")

    The thumb is totally irrelevant unless you give it a reason for being. "Thumbs-Up" is a way of saying OK, recommended or good.

    The problem with using the thumb at all is that it forces you to explain it somehow, and that takes focus off your real message which is why people might want to hire you.

    BTW, why might people want to hire you? What makes you any different from, and better than, all the thousands of website designers out there? Are you targeting a particular segment of the market? Your copy doesn't give any indication of who might be in your primary target audience. That would seem to be pretty important, yes?
  • Posted by Jay Hamilton-Roth on 4/27/2010 at 10:33 AM Accepted
    (Aside: Your site is written in a way that's invisible to search engines - it's all in Flash. Also, using the cellphone image to actually be your menu is cute, but wasn't obvious to me that it was for navigation. Odds are, others will likewise be confused.)

    Using "thumb" in your tagline is a stretch. A thumb isn't a benefit for your clients nor your business. Your existing tagline "Peaceof (sic) Mind Begins Here!" isn't a primary need for your clients either. Since you're targeting people who don't yet have a website, focus on the benefit of having one, for example:

    Building Businesses Online Since 2003
    Bring The World To Your Business

  • Posted on 4/27/2010 at 1:36 PM Moderator
    An interesting article (not original), in response to karen's issue with an initial capitalization of "Internet."

    Should the words internet, net and web start with capitals?

    This kind of issue crops up from time to time. What happens is an invention, political opinion, concept or such like grows from being a rare and new thing (and therefore having all the properties of a proper noun) to becoming more mundane. Writers who persist in capitalizing such words can end up looking rather ill at ease with modernity and that is no good thing when you're trying to communicate current ideas to a mass audience.

    The argument for web capitalization is simple: there is only one Internet, just like there is only one Moscow. Sure, it's made up of millions of elements but so is the Great Barrier Reef. Therefore Internet is a proper noun and must have a capital.

    Until quite recently, this opinion held, partly because of its inarguable correctness. But good English isn't necessarily about correctness – usage plays an important role.

    To people who have grown up with the internet (and let's face it, that's anyone born after about 1985), the internet is as ubiquitous as the phone and the radio, and probably doesn't seem worthy of special treatment. As Michael Quinion puts it in this article on the Internet, the word is showing signs of "maturing", and in a much more detailed explanation than is possible here, gives a full explanation.

    The irony is that the internet itself (especially email) has been partly responsible for the overuse of lower-case lettering in almost all design contexts. People who capitalize their initials in their email address just look weird!


    Some spellings changed from British to American English. -- MAG
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