Question

Topic: Taglines/Names

Tagline For Museum Of Scotland

Posted by Anonymous on 4/28/2010 at 8:13 AM ET 250 Points
I am creating illustrations for the Museum of Scotland and need some help with tag-lines please!

Any help would be much appreciated,
Thanks Jen
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  • Posted on 4/28/2010 at 9:26 AM Author
    Sorry! At this point it is very open, i am looking to illustrate around the tagline.
    The Museum of Scotland is currently being renovated and i have to create an advertising poster and leaflet.

    Thanks,
    Jen
  • Posted by Jay Hamilton-Roth on 4/28/2010 at 9:34 AM Accepted
    Jen - Are you looking for headlines for your advertisement or a tagline for the museum itself? If the former, what's new/exciting? If the latter, who are you trying to attract to the museum (and why should they come to it instead of other museums in the area)?
  • Posted on 4/28/2010 at 9:54 AM Author
    I feel i should re post this and be more clear!!

    I must publicize the reopening of the National Museum of Scotland, 2010 to both adults and children; however, I must specify which of the age groups I plan to specifically target. I must choose from either 5 – 12 year olds, 13 – 16 year olds or parents of the children.
    I need to make the target market aware of the time and money that has gone into the renovating and redevelopment of the museum. In order to do this I must research what is new, fresh and interesting about the museum. The most important part of the reopening is it is now going to be an exciting, vibrant and interesting place to visit.

    Hope this is more clear, Jen x

  • Posted by Jay Hamilton-Roth on 4/28/2010 at 10:07 AM Member
    Our Ho-hum Is Now Oh-My!
    The New Center of Edinburg
    It All Begins Here
  • Posted on 4/28/2010 at 10:11 AM Author
    "our ho hum is now oh-my!"
    Great! i can see that being very catchy!
    Thanks
  • Posted on 4/28/2010 at 11:18 AM Author
    https://www.nms.ac.uk/royal_museum_project/photo_gallery.aspx

    In the 'New Museum' section it has photo's of an artists impression of what it is going to look like and what the new exhibition spaces etc are like.

    Basically it is a lot bigger, really fresh, has lots of light....

    I was thinking something along the lines of
    "our museum is growing" or "our museum has grown".

    I am still unsure what age group i specifically want to target, but i think with the above tagline i could do something like 'jack and the bean stalk,' or a tree with the 'new features' growing from it. Any ideas??

  • Posted by NovaHammer on 4/28/2010 at 8:40 PM Accepted
    Everything Old Is Newer Again.

    Whether Taking The High Or Low Road, Get Here!

    Your Roots Are Showing, But What A Show!

    GoodLuck from New Scotland!
    Nova Scotia



  • Posted by Gary Bloomer on 4/29/2010 at 1:47 AM Accepted
    Dear jeffy_baby,

    By "tag lines" do you mean headlines, subheads, or captions?
    The other question I have is how will your illustrations fit in with the wider scope of advertising, marketing, and PR?

    Rather than asking questions in this forum you might be better
    off talking to the Museum's marketing people, and with the ad
    or design agency they're working with to sell the overall project.

    This is a £46 million ($76 million) project, but as far as the average museum visitor is concerned, the amount of money
    being spent and how long it took for the work to be done are meaningless. I'm telling you this because I've spent a good amount of time working in design in museums and on both
    sides of the Atlantic.

    I'm a little confused here about your exact role and why illustrations will help. I'm also adamant that "catchy" WON'T help. What you need is RELEVANCE and this will apply REGARDLESS
    of the age group concerned.

    It is a waste of time and effort to focus on 5 – 12 year olds, 13 – 16 year olds or parents of the children because kids will either
    be visiting the museum from school, or with their parents AS A FAMILY.

    What is it about the new spaces, places and the interpretation of the material that's going to be significant to families? That's where you'll find your inspiration (and your answers), not in this forum.

    Do you work for Gareth Hoskins Architects? Or are you an employee of the Museum or one of its agents? I'm asking this because you are being paid to be creative in some way and by asking for contributors in this forum to supply you with ideas, aren't you, in effect, subcontracting out your work and getting it done for free?

    Getting back to your point about the amount of time and money spent and how "In order to do this I must research what is new, fresh and interesting about the museum." Here's an idea: talk to the people at the Museum.

    The story, the main benefits to visitors from these new spaces—all of these are in the Museum. Find them. Hunt them down. Wrestle them to the ground. You will not find those answers in this forum, you'll find them at the Museum.

    Information in museums works best when it's layered: context sets scenes, scenes lead to an overview, overviews introduce stories, stories introduce specifics. The things that will sell the benefits are the stories and the ways those stories pull the audience into the narrative.

    Gary Bloomer
    Wilmington, DE, USA


  • Posted on 5/3/2010 at 7:52 AM Accepted
    I am married to a Scot and the one that Resinated with me the most is what David Said
    "The New Royal Museum of Scotland.
    First we changed the world. Now we've changed our museum"

    You can do so much with this and have fun in the process

    Maybe create a poster with the world and have all of the Scots contributions on it. (making it more cartoonish looking)

    I see this as a focus for your 5- 12 age group

    They could even do a coloring book as a promotion to get the wee ones interested.
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