Question

Topic: Taglines/Names

Need A Good Tag Line And Trade Name For Real Estat

Posted by Anonymous on 4/29/2010 at 7:14 PM ET 250 Points
Hi there. My name is Brittany Heckenberg and I've been selling houses for over 10 years. My husband will soon be joining me in the business and I am need of a good tag line and a trade name for our business. We work primarly in Denver Colorado. I am not sure if we should be a team, group, ect. Any ideas or suggestions would be wonderful!
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RESPONSES

  • Posted on 4/29/2010 at 7:22 PM Author
    I have branded myself as brittanyh for several years. I've found heckenberg to be hard to spell, so I don't know if I keep the brittanyh stuff or not!
  • Posted on 4/29/2010 at 7:24 PM Accepted
    Start by figuring out what you're trying to communicate in the name. If you don't want to communicate anything in particular, you can be "Heckenberg Real Estate."

    If, on the other hand, you want to give people a clear idea of the unique and important benefit they'll get if they use your services, then you will have to give us some idea of what that benefit might be.

    Just having been around for 10 years is hardly a benefit.
  • Posted by Jay Hamilton-Roth on 4/29/2010 at 9:23 PM Accepted
    Also - if you're well known as BrittanyH, then why not BrittanyH & TomH (or whatever your husband's name is) Realty.
    Tagline: A Heck Of A Great Team.
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