Know-How Exchange : Taglines/Names

Let's start by defining very clearly who your primary target audience will be. Where do they live? What are they doing now? How do they make a decision on hiring a production company? How often?

Then we need to understand how you are different from, and better than, your competitors. Why should someone hire you instead of a more experienced production company? What unique and important benefit will you promise and deliver to them?

Once we have those basics down, we can help you come up with a name that will serve you well -- sophisticated and eye-catching. (Not sure what "eye-catching" is or why it's important, but we can each interpret the phrase as we think about possible names.)

It seems to me that the name should tell your primary target audience what you do and/or what benefit they can expect when they deal with you. The key is figuring out what those are.

Please correct me if I am wrong. Based on your brief description of your company, what I understand is that it would mostly be concentrating on corporate events.

I would like to suggest the name:

"The Events Specialist"

-the name would immediately suggest what your company specializes, which is events whether it be corporate parties, sponsorship events, and other events pertaining to business. It is a very professional name with an attitude and reputation.

Hope you find this helpful.