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Topic: Taglines/Names

Tag Line For School Of Engineering's 150th Anniv

Posted by Anonymous on 4/30/2010 at 12:10 PM ET 125 Points
The Uuniversity's School of Engineering is celebrating it's 150 Anniversary and needs a tagline. Located in SE Pennsylvanian near Philadelphia.
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  • Posted by Jay Hamilton-Roth on 4/30/2010 at 12:36 PM Accepted
    Are you looking for a headline for an article about the anniversary or are you looking for a tagline for the school of engineering? If it's the latter, you really want something that doesn't stress your longevity (since engineering has changed dramatically over that time period), but rather why people (students, faculties, researchers, etc.) would want to associate them self with you. What is your school famous for? Why would people around the world be interested in attending? Hiring a graduate from your school? The more we know about "the big picture", the more we can help you.
  • Posted on 4/30/2010 at 1:54 PM Author
    This is a tag line for the school of engineering's multi year recognition of their 150ths anniversary. In a way I agree with the "no look back " concept, but you are by default reflecting on your longevity and history. We are famous for small, personal classes where students get hands on experience and know their professors.
  • Posted on 4/30/2010 at 3:49 PM Accepted
    I'm with Jay. Don't dwell on the fact that you're a stodgy old school. (150 years sounds like forever!)

    Much better to communicate that you're known for small, personal classes where students get hands on experience and know their professors. Those almost sound like benefits!

    "150 years old" isn't a benefit at all. At best it's a feature. At worst it's a controlling negative that could scare people away.

    BTW, who is the target audience for this? Students? Their parents? High school counselors? Alumni? Prospective donors? Faculty? Companies who might want to hire graduating seniors? Other? (Is there any reason why any of those would care if the school is 150 years old? Did they care when it was 145 years old? What's different now?)

    When you say "150 years old," the image that comes to mind is a bunch of really old professors hobbling around the lecture hall teaching 19th century science. ("Do you guys even have computers?")
  • Posted on 4/30/2010 at 4:34 PM Author
    The audience includes all of those mentioned with the rough priority of
    Prospective donors
    Prospective Students
    Alumni giving
    Parents
    Companies who might want sponsor or hire graduating seniors
    High school counselors
    Faculty

    People who give generously to universities, manytimes do it to develop a legacy. They like to be involved with programs that have a long history.

    I think that is the difficultly in crafting this tag line. you want to show a rich legacy, think of Boeing, Lockheed Martin, GE. Many of them show their rich history in their advertisements, and leverage that to inflect an image of experience. As with any anniversary, the difference between 145 and 150 is only the five years, but it is a milestone. We celebrate birthdays every year, and typically go big at 16, 21 , 50, 75 and god help us 100.
  • Posted by Jay Hamilton-Roth on 4/30/2010 at 9:38 PM Accepted
    Are you with Penn Engineering? If so, according to your website you were established in 1850, which would make 2010 your 160th anniversary.

    Can you provide more details about your school (a website, perhaps)?
  • Posted on 5/2/2010 at 11:08 AM Author
    You have answered your own question.
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