Question

Topic: Taglines/Names

Need Tax/acctg Tagline

Posted by Anonymous on 4/30/2010 at 12:39 PM ET 125 Points
I'm working for a startup launching new professional software application targeting tax/acctg offices. I'm trying to come up with a strong tagline. We're leveraging technology that is very new to this industry and want to focus on being cutting edge, visionary, etc. I'd appreciate any ideas! Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/30/2010 at 1:43 PM Accepted
    Cutting edge/visionary are nice, but don't answer the question that your target audience will care about: "Why should I entrust my business to your software?". Why would using your software be a must-have for their business? Can you prove it? Because this is financial software, how safe is their client's data? Can you prove it?
  • Posted on 5/1/2010 at 4:21 AM Accepted
    Jay has asked the key questions. We need to know the unique and important benefit you will promise, and deliver, to your target audience.

    Without that information, we're in the dark. With it, we can definitely help you.
  • Posted on 5/3/2010 at 6:00 PM Author
    Our software will offer enhanced usability that will translate into increased productivity for users. In addition, the technology platform will allow for greater vision for mgmt over their operations. Most of our industry has built their apps on platforms from 20 years ago and are limited by that. Because we're developing in today's environment, we offer our users the potential to transform the way they conduct their businesses and interact with their clients, all the while offering the most advanced security for their sensitive data..does that help?
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