Question

Topic: Taglines/Names

Website Name For A Trade Blog/ Forum In The Liquor

Posted by reneandlesley on 5/2/2010 at 11:02 PM ET 250 Points
I work in the marketing department of a liquor company and we have recently engaged the use of a brand ambassador who will undertake a training/ relationship building aspect to his role with bar tenders and bar managers throughout the country. We wish to set up a microsite which can be used as a information/ blog/ open dialogue for the trade not specific to just our brands but rather as a font of knowldege across the spirits market.

We have identified the content and are in the process of building this but we are stuck with the name of the site. We can use various words as search words to drive people to the site such as spirits, liquor etc but need an attractive/ engaging name to generate interest.

Does anyone have any great ideas?


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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/2/2010 at 11:30 PM Member
    There are a wealth of websites (and web apps) that share lots of knowledge about spirits. So before you try to create another website, I encourage you to consider:
    * your (measurable) goals
    * your budget (time & expense)
    * your competition

    A new website is unlikely to suddenly get a lot of traffic unless you've done your SEO homework (and likely are buying PPC ads).

    As far as names go, are you looking for an available domain name or simply a headline/title for the site itself? What's your company name? What do you specialize in? Why would bartenders/managers care about your brand?
  • Posted by reneandlesley on 5/3/2010 at 12:17 AM Author
    Thanks Jay

    Agree that there are lots of sites which provide knowledge re spirits but we are hope to be more than that by trying to provide a resource for the local market within a network of contacts that the brand ambassador meets and greets. His role is forging/ building relationships and the site , whilst it will not be an all encompassing site for the entire product range but will be relevant to the NZ market and will address such things as news in the trade, legislation issues, possibly a CV holding site for bar tenders which can be accessed via a code for bar owners, notification on productst working in different parts of the country and indeed trends in drinking style and habits around the world.

    We are one of the worlds leading spirits brand and we are either No 1 or 2 in each category but I want to get away from a product driven site and have a more engaging/ educating and informative online bar tending community site which does not exist in NZ.

    We are looking for a site name / title which we may be able to use as a domain or we could drive bar tenders to the site through our existing brand sites.
  • Posted on 5/3/2010 at 1:25 PM Accepted
    Spirited Conversation
  • Posted on 5/5/2010 at 6:23 PM Moderator
    If this were my naming project, I'd probably hold a focus group with bartenders and see what words and thoughts they come up with. They're more likely to have expressions or ideas that I wouldn't ever think of and that would be especially meaningful to other bartenders.
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